Banks Danna
Establishing a narrative brand strategy and visual identity for a new storytelling-focused communications consultancy.
Brand Strategy + Identity | Web
My Role
Brand Strategy | Visual Identity | Web Design + Development | Template & Asset Library
Software
Figma | Canva | Webflow
Site Link
banksdanna.com ↗
About the Brand
Banks Danna Founder & Principal, Valerie Danna, is an experienced entrepreneur and former executive who set out to help like-minded people raise their profiles and achieve new levels of success. She guides clients in times of transition to harness the power of their story to positively impact their communities.
The Challenge
- In the early stages of developing her business, Valerie came with brilliant experience and strong vision that needed focus and organizing
- Messaging around her unique service-based offering needed to be streamlined for clarity without compromising her values and methodology
- Needed a visual identity that could help make her service-based business recognizabe and memorable while highlighting the concepts and methodology behind her unique perspective on the work
- As a new business, she needed the ability to maintain the visual identity herself, to apply across channels including marketing and a new website
The Strategy
Based on approved brand strategy, developed a brand narrative that reflected not only the trajectory of the work, but also the roles of Valerie and her clients within it which became the basis of the visual identity.
The Solution
- Defined brand strategy through exhaustive investigation and analyzed to inform iterations of visual identity, messaging, and website content
- The final brand narrative alluded to the journey of the work that she takes with her clients, with Valerie as the navigator guide to her client’s captain as they identify and voyage towards the client’s north star together.
- Created cohesive visual identity system to highlight narrative which was applied across a Canva library of assets & templates for self-sufficient maintenance as well as the website
- Recurring discussions of strategy built confidently positioned messaging and helped to define core services that centered Banks Danna’s unique perspective and methodology of storytelling
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"Maggie has an innate design ability along with a strategic business mind which was just the perfect combination I needed to create the brand identity and strategy for my new business. She took the time to understand my business offerings, explore the brand options and deliver an identity that hit the mark. She also created multiple assets and set up systems for me to easily use as I grow my business. At her core, Maggie has a stellar design aesthetic and knows how to bring that aesthetic to life in a variety of formats. Her positive, committed and hard-working attitude was a pleasure to work with as we successfully completed all of the projects to launch my venture."
Valerie Danna
Founder, Banks Danna
